Senior Account Manager

Laurette knew from a young age that she would venture, leaving her native France. She reckoned, “Le monde est mon huître.” This desire to sample and savour life’s smorgasbord led her into a variety of industries on both sides of the Atlantic—first publishing, then commodities, then machine vision.

HCI’s allure: exposure to an ongoing offering of different technologies and digital marketing. And, in turn, clients enormously benefit from the wide-range of international B2B marketing experience Laurette garnered over the last 20 years. Strong digital marketing skills blend with strategic marketing communications to produce lead generation campaigns that produce results. Add a firm whisk of fine-tuning in your marketing automation platform, and Laurette will track and optimize as many leads as possible out of even the smallest marketing campaign investment.

Outside work, well, there’s the travelling cat to pet and walk. And, an ongoing sampling of live sports events. So far, Laurette has taken in English Premier League, NHL, MLB, Wimbledon, World Athletics Championships, and the Winter Olympics when hosted in Canada. The event that tops her menu—A FIFA World Cup match. She relishes the chance to see one in person. Allez les Bleus!

Laurette Perrard

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