Public Relations ServicesFor Robotics, Automation, and Embedded Electronics
International Exposure Launches
Metrics and Analysis
Spokesperson & Media Training
Strategic Program Development
We’ve been technology editors ourselves. We speak their language. And we get their attention. We have deep relationships with influencers in a wide range of technology markets, many of whom we worked with for decades. But we also use the latest tools to identify and connect with rising stars to extend your reach.
Your PR campaigns must be smart, multi-faceted and results driven.
Because we start with a deep understanding of your technology and your customers’ needs, we can help you position your company to set it apart from competitors. Then we’ll pitch your story every way possible—to the vertical, technology and business publications and websites that your prospects are reading.
Own the buzz at tradeshows and conferences. We help clients secure dozens of meetings with hard-to-get editors and influencers. And we support all that with targeted social media, captivating contributed content, and interview support that will get you the visibility you deserve.
We develop public relations programs within an integrated marketing strategy that provides a cohesive, consistent brand experience across channels to focus and amplify your marketing efforts.
“Mobile Industrial Robots launched a new technology for automating in-house transportation in North America. As a Danish start up, we sought solid advice to strategically position our robotics and technology capabilities for this new market. HCI delivered this insight, actively pitching stories that inspired interviews and generated thousands of clippings, including feature stories in significant media. We achieved 400% growth that launch year—a result impossible without the expertise and excellent communication capabilities of the HCI team.”
“HCI is highly skilled in cross-cultural communications. At first sight, this might seem unimportant as North American and European cultures are similar. But the European trade press and its readers expect to be addressed in a different way. HCI appreciates and fulfills this expectation. In addition to being responsive, reliable, and on-time, HCI experts tailor input so I can immediately use it without intensive revisions. No wonder HCI has long-lasting customer relationships—another consistency that I very much appreciate.”