Digital Marketing Services

For Robotics, Automation, and Embedded Electronics
Strategy Development
Content Marketing
Digital Advertising
Email Marketing
Social Media Marketing
Search Engine Marketing (SEM)
Website Design
SEO & Analytics
Digital marketing services are an essential tool in the marketing toolbox for companies like yours that deliver cutting-edge technology. Your website and marketing programs reflect your technical capabilities. We help you ensure your digital marketing program is strategic and demonstrates current best practices to engage your audiences and brighten your reputation for leadership.

Technology companies are often frustrated when working with copywriters, bloggers, and social media managers who simply don’t “get” engineering audiences and technical content.

Not all clicks are valuable. Consumer-focused digital marketing agencies just don’t understand how engineers search for information or how technical buyers make complex purchasing decisions. We do. Because B2B technology is all we do.

Our web content and digital marketing campaigns focus on the needs of your buyers.

These are people we understand. We speak their language. We share their scorn for marketing fluff.

We help you improve search engine ranking and drive, organic traffic, grow social media followers, and invest your digital marketing budgets—to grow awareness, qualified leads, and conversions, so you reach your business goals.

Build buzz with substance

Our digital marketing programs help build buzz with substance. We use lead generation and nurturing techniques in an omnichannel marketing approach to bring leads through the sales funnel to a purchasing decision, step by logical step.

We develop digital marketing programs within integrated marketing strategies that provide a cohesive, consistent brand experience to focus and amplify your marketing efforts.

“We asked HCI to promote our AutoGuide webinar through an owned and paid email campaign, media outreach and social media. Ten days before the event we had already quadrupled the number of attendees expected. And the quality of attendees was exceptional: major manufacturers, supply chain companies and relevant media groups. Outstanding results!”

“We now rank for the first time on page 1 of Google search for valuable industry keywords, and the HCI-written web pages are the reason why. The HCI team brought deep experience in embedded systems and embraced QNX’s complex technology to create SEO-savvy and technical, yet understandable content geared to our audience – and always delivered on time. They’ve delivered exactly what I was hoping for but dared not to expect, taking rough outlines and adding tons of valuable insight and detail. If I haven’t said it enough lately, THANK YOU!”