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How To Get Quality Media Coverage for B2B Tech in a New World Order

How To Get Quality Media Coverage for B2B Tech in a New World Order

Developments in technologies like industrial robotics, AI and embedded electronics have massive impacts on society. Yet too often these stories can’t compete with the next iPhone release. Here are tips to get news coverage in B2B tech media. By Janice Hughes, Founder & CEO

Are Wire Services Worth the Investment for PR?

Are Wire Services Worth the Investment for PR?

Many professionals recognize the necessity of press releases, but the return on investment of using a wire service is less certain. HCI presents some wire service pros and cons to help you make the right decision for your unique situation. By Kelly Wanlass, Senior Media & PR Strategist