A strong social media plan requires that you go beyond tactics and tech and return to first principles. These five Ws cut through the clutter to make your social media plan smoother, more efficient and more effective. By Digital Marketing Manager Tamsen Tillson.
Your marketing team is laser-focused on conversions but are your digital ad conversions the right ones? If your marketing team can track from lead acquisition to sales opportunities and revenues, they have greater power to optimize spend. By Carrine Greason, B2B tech writer and SEO specialist.
Keeping up with your Google Ads account can feel like flying the Enterprise at warp speed through an asteroid field of digital marketing. Here are a few ways to get the most value from Google Ads in the B2B tech space. By Carrine Greason, B2B tech writer and SEO specialist.