Blog
Insight from our team
We’re Back: Six Reasons In-Person Gatherings Are Best
Upon returning to in-person events, we were reminded time and again of how valuable it is to occasionally meet face to face, and how grateful for the opportunity Automate gave us to do so.
How To Get Quality Media Coverage for B2B Tech in a New World Order
Developments in technologies like industrial robotics, AI and embedded electronics have massive impacts on economics and consumer behavior. Yet these stories can seem overly technical when competing with the next iPhone release. Here are tips to get news coverage in B2B tech media.
B2B Emails: 3 Tips to Maximize Lead Nurturing
Expectations for digital marketing soared as the pandemic drove customers online. HCI offers these three simple tips to transform your B2B email marketing campaign into effective lead nurturing. By Project Coordinator Amber De’Niese.
SEO: 3 Hidden Factors That Impact Your Search Ranking
We all know how important SEO is to B2B websites. HCI explores 3 lesser-known factors that can have a major impact on your website’s search ranking. By Senior Account Manager Laurette Perrard.
How Clients Benefit from a Virtual Marketing Agency
HCI weighs in on the client benefits of the go-to-office vs. work-from-home debate, drawing on our team’s 20 years experience as a virtual marketing and communications agency. By Amber De’Niese, Project Coordinator
Are Wire Services Worth the Investment for PR?
Many professionals recognize the necessity of press releases, but the return on investment of using a wire service such as Business Wire or PR Newswire is less certain. HCI presents some wire service pros and cons to help you make the right decision for your unique situation. By Kelly Wanlass, Senior Media & PR Strategist
Activate Your Social Media Superpower
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your brand, reaching directly into your customers’ inner worlds. But you must approach it less as an online extension of your marketing plan and more as a powerful strategic and competitive force in its own right.
Integrated Marketing Strategy Drives Connections
Connect your marketing plan across multiple platforms to deliver superior results and ROI. Our clients benefit from integrated marketing planning that helps set priorities and focus on what matters year-round. Together we experiment, learn, and integrate.
Are Virtual Tradeshows Worth It? Make a Strategic Impact
It’s time to create your own agenda, whether within the structure of the event or alongside. As an exhibitor, you can make use of the advertising and marketing provided by the event organizers while doing your own thing. Most important, think outside of the virtual box.
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