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Insight from our team
Are Wire Services Worth the Investment for PR?

Are Wire Services Worth the Investment for PR?

Many professionals recognize the necessity of press releases, but the return on investment of using a wire service such as Business Wire or PR Newswire is less certain. HCI presents some wire service pros and cons to help you make the right decision for your unique situation. By Kelly Wanlass, Senior Media & PR Strategist

Activate Your Social Media Superpower

Activate Your Social Media Superpower

Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your brand, reaching directly into your customers’ inner worlds. But you must approach it less as an online extension of your marketing plan and more as a powerful strategic and competitive force in its own right.

Integrated Marketing Strategy Drives Connections

Integrated Marketing Strategy Drives Connections

Connect your marketing plan across multiple platforms to deliver superior results and ROI. Our clients benefit from integrated marketing planning that helps set priorities and focus on what matters year-round. Together we experiment, learn, and integrate.

Are Virtual Tradeshows Worth It? Make a Strategic Impact

Are Virtual Tradeshows Worth It? Make a Strategic Impact

It’s time to create your own agenda, whether within the structure of the event or alongside. As an exhibitor, you can make use of the advertising and marketing provided by the event organizers while doing your own thing. Most important, think outside of the virtual box.

HCI Turns 20

HCI Turns 20

Hughes Communications, Inc. turns 20 this month! As we look back, we celebrate two decades of strategic guidance, media attention and powerful content that enables sales and marketing teams in technology sectors to achieve their goals and exceed their expectations.

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