BlogInsight from our team
Many professionals recognize the necessity of press releases, but the return on investment of using a wire service such as Business Wire or PR Newswire is less certain. HCI presents some wire service pros and cons to help you make the right decision for your unique situation. By Kelly Wanlass, Senior Media & PR Strategist
Done right, social media can be your own time-travelling, globetrotting, mind-reading hero of your brand, reaching directly into your customers’ inner worlds. But you must approach it less as an online extension of your marketing plan and more as a powerful strategic and competitive force in its own right.
Connect your marketing plan across multiple platforms to deliver superior results and ROI. Our clients benefit from integrated marketing planning that helps set priorities and focus on what matters year-round. Together we experiment, learn, and integrate.
It’s time to create your own agenda, whether within the structure of the event or alongside. As an exhibitor, you can make use of the advertising and marketing provided by the event organizers while doing your own thing. Most important, think outside of the virtual box.
Hughes Communications, Inc. turns 20 this month! As we look back, we celebrate two decades of strategic guidance, media attention and powerful content that enables sales and marketing teams in technology sectors to achieve their goals and exceed their expectations.
HCI has marketing professionals in Canada, US, UK, and Europe.